With a decade of global, regional and local advertising work in APAC, Amanda is a Creative Group Head at TBWA. Over the years, she has clinched numerous advertising, marketing and design awards, served as jury member at regional and local award shows and organises the past few The One Club for Creativity’s Portfolio Night in Singapore.

Beyond her daily ad work, she serves as an adjunct lecturer in Advertising at Singapore’s leading arts institution, Nanyang Academy of Fine Arts. She imparts up-to-date industry insights and knowledge to future young creatives.

Daniel is a creative leader with over two decades of experience across large network agencies, smaller boutique shops, and tech consulting, where he recently led the creative team in Singapore at the world's largest tech-powered creative group, Accenture Song. Today, he fuses creativity with communications at the world’s largest PR firm, Edelman.

Daryl is a copy-based creative with over a decade of experience crafting local, regional, and global campaigns for some of the most iconic brands across different industries. From fighting climate change at COP26 with Arctic Basecamp, to launching Aristocrat’s partnership with the Las Vegas Raiders in the NFL, he continues to thrive on solving complex problems with brave ideas that create positive, long-term impact.

We live in paradoxical times. Advertisers pay platforms to show ads, while consumers pay to hide them. Consumer attention span is apparently a whopping 6s, yet we’re creating more 6s spots to reinforce it. We’re training A.I. – to eventually take over our jobs. And somehow, dropping a cup of coffee jolts you awake more than drinking it.

Dunstan never saw these coming when he joined advertising. And there’s no turning back.

For now, he can only continue to create insightful, man-made ideas. As he’s done on accounts including Colgate, McDonald’s, KFC, Qatar Airways, BMW, Wildlife Reserves Singapore, Electrolux, ESPN, HBO, Health Promotion Board and Breast Cancer Foundation.

Together with amazing teammates, Dunstan has been recognised with a Cannes Gold Lion, Effies Gold and Adfest Grand Prix, among others at all major award shows. Their best ideas simplify the complex, relook age-old problems with fresh perspectives, and tell deeply personal yet universally relatable stories. Well, talk about paradoxes.

So maybe there’s still a certain magic in paradoxes. And the best time to be a creative, is now.

Having spent my career moving between agencies and in-house teams, Henry have help shaped experiences that sit at the crossroads of creativity, technology, and culture. He has worked across different markets, where he looks to bring a grounded perspective to creative work—one that values storytelling, systems thinking, and the messy, rewarding process of making ideas real.

I started out as a digital writer at Wunderman SG, then went on a wild ride across adland – working through the line with great client partners across FMCG, electronics, tech, banking and government comms. Along the way, I’ve helped brands start conversations, shape culture and pick up metal at the award shows that matter. I’ve never believed you need a ‘cool’ brand to do great work. For me, the real fun has always been in turning underdogs into winners and making ‘boring’ brands unexpectedly interesting.

Meyvi Wedelia is a Creative Director with over 15 years of experience turning global brands into cultural forces, from Google and YouTube to AB InBev and Unilever. She specialises in solving business problems with creativity, blending strategy, storytelling, and design to create ideas that resonate deeply and scale globally. Having moved from Indonesia to Singapore, Meyvi has worked across regional and global accounts, leading teams throughout Asia Pacific and collaborating with creatives from South America to Europe, bringing both cultural nuance and a global mindset to everything she does.

Selected as one of only 10 female creative leaders in Asia through the first  Spikes Asia See It Be It, a Cannes Lions program to supercharge the next generation of female creative leaders, she is a passionate advocate for inclusive leadership and a committed mentor to emerging talent in the industry.

She has served as a juror and speaker at the YouTube Works Awards and MMA Smarties, and regularly mentors young creatives through programs with NAFA, Temasek Polytechnic, and across the region. Besides being fortunate to win clients over, her creative work has been recognised across some of the industry’s most award shows, including Spikes Asia, The One Show, One Asia, Mad Stars, MMA Smarties.

Her passion is to create work that’s not just impactful, but meaningful in every market it lives in.

Nru is Creative Strategist at Meta where he leads the effort to help advertisers in Malaysia and Philippines make meaning connection with their audiences through Meta Family of APPs.

Before his current role, Nru was part of Meta Gaming Team and was instrumental in launching over 20 game titles globally.

Prior to this, Nru was a part of the advertising industry for 12 years and has worked in key markets like SEA, India, UAE and Germany.

My journey in balancing creative effectiveness and marketing communication has evolved over the last 25 years, beginning as a client in the tech and telecommunication industry and now as Senior Lecturer and Programme Director for the Master of Media and Communication at Nanyang Technological University Wee Kim Wee School. I love guiding our aspiring graduate and undergraduate students, especially through advertising competitions that take them from Busan MadStars to the Cannes International Festival of Creativity and South by Southwest—immersive journeys where they learn alongside the industry’s best. In class, I bridge creative ideation and business strategy, so students don’t just refine their craft—they learn to think, create, and pitch for real business outcomes. Fuelled by their dedication and supported by passionate industry mentors, they’ve earned accolades at D&AD, Crowbar Awards, and Future Lions. Awards may open doors, but it’s their ability to do consistently good work that truly builds their portfolios. Like any garden, each one will bloom in its own time—consistency will bear fruit when the season is right.

With a decade of experience in marketing and communications, Stephanie has led efforts to develop successful campaigns and engagement efforts for national policies. Through her work, she values the importance of leveraging on research and data driven insights to drive impactful communications.

Brandon is a government octopus whose mission is to make international businesses fall in love with Singapore.

Together with a group of smart and lovely people, he’s launched country brand campaigns, spoken about SG at SXSW, produced AI-generated brand videos, crafted Singapore-inspired scents, and more.

Before joining MTI, Brandon spent close to 14 years at the Singapore Economic Development Board, most recently as head of brand.

Brandon enjoys sushi, Sicilian wine, and speculative fiction. He would very much like someone to explain the ending of Christopher Nolan’s Tenet to him, please.

As Executive Creative Director of Publicis Chemistry, Pei Ling leads a talented team of creative specialists to help brands make a real impact in the social and digital landscape, with a focus on identifying strategic opportunities in brand building and performance marketing to make meaningful connections between brands and audiences.

Prior to joining Publicis Chemistry, Pei Ling spent 15 years driving awarded campaigns for regional and global brands at Publicis, Ogilvy and R/GA. Most recently she was the Global Creative Director for Google Creative Works in the Asia Pacific region, where she led data-driven experimentation, tech builds and scaled consultations with holding groups like Unilever, P&G, and Mondelez to drive creative effectiveness for their portfolio in an omni-channel world.

Passionate about supporting local talent, Pei Ling frequently judges and speaks at industry events across Southeast Asia, including in Korea, the Philippines, Indonesia, and Vietnam.

In 20 years in the game (and with the scars to show for it), Kevin has let a 6-year-old direct a spot for a bank. Celebrated 8 Aug as more important than National Day for beer. And championed single parents in a Raya film for biscuits and love.

Because he believes in stories. And in telling better ones.

And while shiny things from award shows are nice, his favourite achievement is the hug he gets from his two kids every night.

Ever the creative, Kym's love for things that look good, problem solving and puzzles led him to fall into the advertising industry with nothing more than a book of doodles and a can-do attitude.

His career eventually led him to join Saatchi & Saatchi SG, where he worked across the region on many P&G brands, such as Head & Shoulders, Rejoice and Ariel, gaining a modest amount of awards along the way. In the middle of the pandemic and with a decade of experience in the multinational network group, he joined Moon Rabbit. Unbeknownst to him, this completely-rational-and-not-at-all-impulsive move would lead him to some of the coolest work he's done with brands like Grunenthal, Roche, Alcon and Aristocrat Gaming; most notably putting an ad on the Las Vegas MSG Sphere during the F1 Grand Prix, then remotely filming said ad with a bunch of drones.

When he's not thinking about advertising, Kym enjoys gaming, writing about himself in 3rd person, fishing and judging cool award shows in his free time.

Larry is a seasoned creative with over a decade of experience in Singapore and Hong Kong, where he has developed a unique blend of cultural insight and branding expertise. In today's AI-driven landscape, Larry remains committed to the human side of branding, believing that AI should augment, not replace, the emotional resonance and empathy that great brands build with their audiences.

Rachel Chew is an Associate Creative Director at Ogilvy. With a decade of experience, she has worked on a range of brands including Cadbury, Pringles, Vaseline, McDonald’s and Scoot airlines. Her work has been recognised by the One Show, Cannes Lions and the Singapore Creative Circle Awards. In 2021, Rachel was one of 21 women selected from around the world for Cannes’ See It Be It cohort, a bespoke accelerator programme for female creative leaders. She has also mentored students at the Nanyang Academy of Fine Arts as an adjunct lecturer with the School of Design & Media.

Ad Girl Gone AI - Sarah Inez has worked on award-winning ideas for brands from Red Bull to Ben & Jerry’s, DBS to Manulife. With over a decade in advertising, she still works her creative magic — only now, she speaks both human and AI fluently.

Thomas discovered advertising after graduated from Nanyang Academy of Fine Arts in 1992. Since his big break in 1998 when he won Best New Art Director at the Singapore Creative Circle Awards, Thomas Yang has gone on to bag over 400 regional and international awards like D&AD, Cannes, The One Show, Spikes Asia, AdFest, Clio, London International Awards and the Creative Circle Awards. In 2011, he was named Creative Director of the Year at the Hall Of Fame Awards and one of the top 10 creative directors in Cannes.

Being in creative agencies of different sizes – from local boutiques to large networks, I was fortunate enough to be around great minds and personalities.Through my professional journey, I find myself drawn to challenges and the entire creative process. That's why, I tend to wear multiple hats within the agency to tell a good story that solves business problems. Starting Fiftyfull has been a journey but collaborating with good people has been most rewarding.

Yuen Yee Foong is a communications professional with more than 30 years’ experience building great brands across industries from MNCs to startups to non-profit organisations.

She started in communications as a copywriter at J Walter Thompson before moving to HP where she spent a large part of her career as the regional advertising and branding lead for its PC business.

Yee Foong is currently the Director of Communications at LASALLE College of the Arts where she provides strategic leadership to the planning and development of LASALLE’s corporate and marketing communications.

Yee Foong graduated from the National University of Singapore with a degree in Economics.

With more than 20 years in the creative industry, few are as experienced and versatile as Agnes. From her early beginnings as a visualiser, she has gone on to work at both local and international ad agencies, creating consumer-grabbing, award-winning campaigns for a vast array of brands. Agnes has demonstrated an incredible ability for creative thinking and project management, loving every bit of the process from idea to production.

In her career, she has held roles as an Art Director at M&C Saatchi and was a Senior Art Director at Tribal and J. Walter Thompson, Creative Group Head at Ogilvy and Dentsu, and Head of Art at Leo Burnett. She has handled both regional and global accounts. With an unparalleled eye for great art, Agnes's work has been recognised by Creative Circle Awards, Ink Awards, D&AD, The One Show and Cannes Lions. She continues to produce category-changing work, while bringing an unbeatable work ethic and positive attitude to every job.

Dale Lam (Wenjie) is a creative lead at The LEGO Group, where he spearheads global campaigns like World Play Day and Star Wars Celebrations, bringing play to life through bold storytelling and iconic visuals.

Formerly from Tribal DDB, Dale blends design, culture, and strategy to launch powerful product campaigns and unforgettable collaborations—from social campaigns to massive OOH takeovers. And in his free time, designing and illustrating for local events, brands & children books.

With awards from Spikes, D&AD, Gongs, and Cannes,  Dale’s all about making work that pops, plays, and actually moves people.

Kimberly has been Photoshopping since 2009, back when “creative direction” meant making Neopet fan art—earning her a scholarship and a lifelong addiction to seeing where art took her. Since then, she’s shaped campaigns for brands across FMCG, Government, Pharma, Banking and Travel. As a Senior Art Director at The Secret Little Agency, she's proud to have brought talking mermaids and swans to life for Enterprise Singapore, made larger-than-life dimsum float down the Singapore River for DBS and put Marie Kondo in a robot suit for Klook. Her creative fuel? Puns so groan-worthy they cause physical pain (mostly to copywriters).

Tina is a seasoned media and commercial leader with over 25 years of experience spanning digital media, advertising, and strategic partnerships. She currently leads Media Strategy in Commercial Strategy Team in SPH Media, where she works at the intersection of audience, innovation, and business growth.With a strong track record across platforms such as Yahoo, Twitter, X and SPH, she brings a deep understanding of brand-building, campaign effectiveness, and client-centric solutions.As an advocate for creativity with impact, Tina is passionate about elevating work that not only resonates with audiences but also drives meaningful results. She is honoured to serve as a judge and contribute to recognising excellence in the industry.

Adrian loves trying new things.

He picked up skateboarding at 40.

Edward serves as a Global Creative Lead at Meta, where he has designed and spearheaded scalable and innovative solutions for thousands of advertisers worldwide. Before joining Meta, he held the position of Head of Creative at Dentsu. During his stint at Dentsu, he established the social and content team, digitally transformed the agency, and secured new business wins.

Throughout his tenure at Dentsu, McCann, and Bartle Bogle Hegarty, Edward crafted integrated campaigns for both regional and global brands. He has earned numerous local and global accolades and has also served as a judge on panels for global creative award events.

Jonathan Yuen is a graphic designer with over a decade of experience in visual communication, and the founder of the design studio Roots. His practice spans branding, graphic design, typography, and digital experience, guided by a strong focus on thoughtful ideas and refined craft. From reimagining heritage brand to crafting national identity, his work reflects a versatile practice shaped by collaborations with clients both large and small, and has been recognised by D&AD, Tokyo TDC, Cannes Lions, Golden Pin, and others.

Juraimi is a design professional with over 20 years of experience in communication design and advertising, currently a Senior Lecturer at Republic Polytechnic. His career encompasses managing advertising campaigns, product packaging, publications, web and exhibition design for both local and global markets, with a focus on the Asia Pacific region.

He has contributed to award-winning projects such as "Soundblaster," "Creative Zen," and the "SPF Neighbourhood Police Post (NPP) Logo," working with clients including Creative Technology Ltd, Singtel, Keppel Corporation, SingHealth, Singapore Police Force (SPF), Yayasan Mendaki, Yoozoo Games, NTUC, Grid Synergy, and various start-ups.

Juraimi mentored for Worldskills Singapore from 2015 to 2021 and has been a juror for the Crowbar Awards since 2019. He continues to engage in consultancy work, sharing his industry expertise to enrich his students' learning and practical exposure.

Weicong Lee is an award-winning Singaporean designer. Guided by an approach that is macro in framework and micro in detail, he treats design as a practical tool for solving brand problems. For him, effective work comes about when concept, content, and form align with purpose. In his career, he has led and built robust brand systems across the world, spanning start-ups, multinationals, government agencies, and statutory boards.

Liyana is a storyteller with a hunger for life and a soft spot for stupid. In her 9 years in the industry, she’s made people eat bugs for social media, empowered women to self-pleasure for their health and gotten away with calling people CCBs. Her work has been recognised at Cannes Lions, The Gong Awards and ADFEST, and in 2024, she was named one of Singapore’s Most Awarded Creatives by Campaign Brief Asia.

Currently a Senior Manager at Temasek Polytechnic - School of Design after spending more than a decade at various Advertising Agencies, Pang Jin or PJ as he is known has done exemplary works in marketing and brand communications.

Having worked on various advertising campaigns, brand development and integrated communication strategies for Fortune500, he has also serve as digital consultant in the past for numerous digital communication projects for various government organizations.

In addition to current regular academic duties, he has also trained and mentored students who went on to win regional and global student awards such as OneShow, D&AD awards, Spikes Asia, Crowbar Awards.

It’s been 13 years since Aaron co-founded GOVT Singapore and he has made tremendous contributions to the success story of the agency. However, his true impact comes in the form of showing his people what defines true creative leadership. Someone who leads from the front and has an incredible sense of ownership and pride, and how nothing is too small for him to roll up his sleeves and get dirty. Today, he has worked on blue-chip, FMCG, technology and entertainment portfolios such as Asahi, OCBC Bank, Julie’s Biscuits, Puma, MCCY, MDDI. Aaron has picked up multiple awards from International and Local shows such as Cannes Lions, D&AD, LIA, Spikes Asia, Adfest, Clio, The Webby Awards, AME, Adstars, EFFIES and Gong Show.

A seasoned marketing and service professional with over 20 years of experience at the Central Provident Fund Board of Singapore. Currently serving as Senior Deputy Director of Media & Publicity, leading integrated marketing campaigns and creative content production. Previously headed Service & Learning Excellence, pioneering customer-centric initiatives and service innovations. Notable achievements include winning multiple awards for retirement planning campaigns, including Silver at the 2024 Effie Awards and Gold at the 2025 Markies Awards. Strong expertise in strategic communications, service excellence, and digital marketing.

Carolina began her career as a Creative at agencies such as Publicis, JWT, and Cheil, where she worked for over a decade. She then challenged herself to be a better client than those she ideated for, moving on to key marketing and communications roles, where she exceeded her tenure as a Creative. Most recently, she served as the Head of Corporate Affairs and Marketing at Lendlease Singapore, and as a member of the country leadership team, she led strategic and operational marketing, corporate reputation and issues management, and brand and marketing services across all business lines and assets. During her time at Lendlease, her remit was extended to include Malaysia. Now, as the Chief Marketing & Communications Officer at the Singapore Business Federation, Carolina plays a pivotal role in driving marketing and communications strategies across the organisation and the business community.

Cassandra believes that good ideas are built on the foundations of data and research. A designer at heart, she’s also an advocate for how great design is essential in transforming good ideas into truly impactful experiences. With over a decade of experience in the digital and UX realm, she has worked with clients to craft numerous digital products, including those recognised by the prestigious iF Design award.

Dana Lim is an Associate Creative Director at Publicis Chemistry Singapore. With over a decade in the industry, she’s worked at Saatchi & Saatchi, TBWA, Publicis Thailand, and Ogilvy Singapore, leading campaigns for HSBC, Netflix, Toyota, and Changi Airport. Her work has been recognised at D&AD, Cannes Lions, and the Effies. A firm believer in the power of pop culture, Dana crafts ideas that make people laugh, feel something, or question their life choices, ideally all three! She’s also the voice behind everything from global car campaigns to a cheeky Changi stunt inviting Taylor Swift to the world’s No.1 airport.

Diana stumbled into advertising thanks to her obsession with creativity and how a single visual (or headline, let’s be honest) can say more than a thousand meetings ever could. She began her career as an art-based creative in 2014 and, against all odds, she’s still here, surviving one brief at a time.

Throughout her journey, she’s battled timelines and tamed client comments. A few clients she has worked for includes Singtel, MCCY, Unilever, Facebook, DBS, and Aristocrat Gaming. Diana’s work blends craft with clarity, always aiming to strike a chord whether it’s with a Gen Z scroller or a government stakeholder. She believes in ideas that resonate, visuals that speak, and coffee strong enough to power through the next brainstorm.

His works have been recognised and awarded in numerous regional and international award shows including D&AD Global Awards, One Show, Cannes, YoungGuns, Spikes Asia, Effies and Creative Circle Awards. He places emphasis on creativity and a sensitive approach in his writing and works, regardless of media boundary. He believes in helping new creatives grow. He was a mentor at the Crowbar Awards 2011, and a member of the jury in 2023 and 2024.

With a career in communications spanning over 20 years, Trevor is as passionate about creativity now, as the day he first picked up a pencil and started drawing as a child. During this time he has worked, first-hand, under some of Advertising’s greats, which has allowed him to hone his craft and become internationally awarded, along the way.

His works have been recognised at numerous award shows such as Cannes Lions, One Show, Clio, Spikes Asia, AdFest, AD STARS, Singapore's Creative Circle Awards and the EFFIE Effectiveness Awards and he was also ranked in the top ten hottest creatives in Singapore by Campaign Brief Asia in 2018.

Ian is Head of Editorial at thequietlab with over a decade of experience in the post-production industry. Having worked with a myriad of directors from across the globe, Ian is known for his unique style of blending emotion and storytelling to weave heartfelt stories. Other than Ian’s work in advertising, he has also edited in various other mediums such as music videos and a feature film.

Rowena Yee is a highly experienced executive producer with an extensive career spanning over 30 years. She co-founded Gravity Films in 1999 alongside two partners, where she played a pivotal role in driving numerous successful projects until 2021. Following this, Rowena launched Teepee Films, a boutique production company dedicated to visual storytelling and crafting impactful campaigns for leading brands and agencies.

Her commitment to creativity and quality is evident in every endeavour, ensuring that each project leaves a memorable mark on its audience. Based in Singapore, Rowena operates internationally, collaborating with partners in China, Hong Kong, Thailand, Japan, the USA, and the UK. With a passion for film and a keen eye for excellence, Rowena continues to bring innovative narratives to life in the ever-evolving world of production.

Many would consider Bettina as a natural in her line of work, which isn’t far from the truth but that’s discounting the 23 years of experience she has under her belt.

Starting her early years as production assistant to being the honcho of many a production team, she’s experienced and been through quite a fair bit in her career that adds to her ability to constantly problem solve in a heart-beat.

Today she champions local, regional and global productions, leading a team of producers with her strategic problem-solving mindset, setting her apart and often adding a light touch of her own brand of magic.

Gary Lim embarked on his creative journey in 2007 with BBDO Malaysia, quickly making his mark with an award-winning campaign for Jeep. His talent took him to Singapore, where he contributed to the success of DDB, BBDO, and BBH, crafting groundbreaking, media-agnostic campaigns. In the US, he further honed his skills at Digitas North America and Publicis New York.

Originally from London, Henry has two decades of experience across creative and tech industries throughout EMEA and APAC. He has worked at global network agencies, independent boutiques, from Startup to Giant tech companies, and his work has been recognised at Cannes, Spikes, One Show, WARC, Epica, New York Festivals.

Highlights in his eclectic career have involved designing a gaming payments brand to take a fintech startup to series C, partnering with the Australian government on Airbnb’s PR/Marketing campaign to support rural communities, and creating a documentary about a lady who hypnotises Bahamian reef sharks.

At Meta, Henry oversees creative partnerships & MVP development for Creative Shop. He is always keen to engage in new innovation, collaborations and different perspectives.

Jake is a multifaceted commercial director/filmmaker and the co-founder of ROLLA Productions. Over a decade in the advertising industry has given Jake a noticeable identity – a knack for crafting creative narratives with a unique visual style. This magical combination earned him several advertising awards (Gong) in both the Directing and Cinematography category.

His recognition also got him to work alongside both local and international celebrities, including Jackson Wang, Feng Ze, Dharni, Tabitha Nauser and Aisyah Aziz.

Jake’s current roster of partners in crime includes Singapore Airlines, Spotify, McDonald’s, DBS, UOB, HSBC, Standard Chartered, Manulife, Grab, Singtel, Starhub, and a whole bunch of others. He also collaborates with Creative Agencies such as DDB, TBWA, BBH, Oglivy, VML and whoever else with crazy ideas.

Leslie Neo has spent 19 years shaping visual stories across Brand, Editorial, and Advertising Design, with 14 of those years as an Art Director leading and inspiring creative teams. In his 20th year, he pivoted to education — convinced that the greatest impact he could make on the industry was by guiding its next generation of designers.

Now in his 14th year as a Senior Lecturer at Singapore Polytechnic’s Media, Arts & Design School, Leslie lives by what he calls the “sacred duality” of being both teacher and practitioner. He continues to work actively in Brand and Editorial Design, ensuring that what he teaches is grounded in the realities — and possibilities — of professional practice.

Peggy started out as a Production Assistant before turning to editing. Her natural talent ensured a quick rise to Senior Editor, before she switched gears to directing in 2013. Today she is the Head of Directors at Freeflow Productions - having made friends, memories, and a name for herself along the way.

Peggy’s films often channel parts of her own personality - affability, a sense of humour, and a zest for life. These traits are also what make her a respected leader and a creative mentor to her younger talents.

English copywriter by day.

Chinese lyricist by night.

Creative round the clock.

That's Tytan, in a nutshell.

A penchant for Apple's shiny new toys, and then their brilliant copy, got him in touch with the world of advertising. Back then, as a final-year Business student who had never even heard of "copywriting", it was both alien and invigorating at the same time. Who knew that jumping into the rabbit hole would lead to a journey of no return (ok, dramatic much?), and become a career that's as demanding as it's rewarding.

Today, 13 years later, the same affinity with shiny things has led him to collect over 50 metals and mentions at One Show Asia, Campaign Brief, AD STARS, GONG Awards and more. Some of the key brands and accounts that he has worked on include Sentosa, The Singapore Army, American Express, MCI, MCCY, NEA, PUB and Aristocrat Gaming.

Winfred is a director with over 15 years of experience crafting cinematic, emotionally grounded stories. Having worked across Australia and Singapore, he brings a sharp eye for detail and a love for authentic, human storytelling. With a background in design and motion graphics, he moves fluidly between live-action and post, giving his work a distinct visual and narrative rhythm. He has collaborated with international brands and top creative agencies, always chasing fresh ideas and grounded moments. He thrives on creative collaboration, occasional laughs, and a good cup of coffee.

Sheng Jin is grateful to the Crowbars for his entry into the advertising industry. Named Best New Art Director in Singapore (2005 Gongs), he has won over 400 awards, including Golds at One Show, D&AD, NY ADC, Young Guns, AdFest, MAD.Stars, Communication Arts, and multiple Cannes Lions. He has also been invited as a jury member at Cannes Lions, OneShow, LIAA, Spikes Asia, AdFest, and MAD.Stars.

With over 20 years of diverse experience in the creative industry, Alfred is ECD at McCann Worldgroup Singapore. He has earned global recognition and numerous awards, including EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST, and the New York Festivals.

Beyond his professional achievements, Alfred is dedicated to nurturing the next generation of creative talent. As an advisory member for various institutions and universities, he actively mentors emerging creatives and plays a pivotal role in shaping the industry's future, instilling hope and optimism for the next generation of creatives.

One of the founding pioneers of the Singapore social media scene, a content creator before the term was coined, and cited in Parliament by the Minister of Home Affairs as a person whose words would constitute influence in matters of contempt of court (yikes).

I'm Christina Wilson, an award-winning Senior Copywriter who has served over seven years in agencies like Ogilvy, TBWA and BBDO.

My road there started slightly off-track as a fashion designer, where I realised I might be better at words than I was at t-shirts.

Since then, I've crafted global campaigns for exciting brands like Vaseline, Bayer, Porsche.

My career highs are winning multiple Cannes Lions, including a Titanium and two Grand Prix, and shooting on the set of White Lotus with Miss World.

I’m inspired by the ridiculous details of life that working in advertising shows us, something small can change your perspective on everything.

Dawn has this unnerving habit of making campaigns look effortless — which, of course, means she’s worked twice as hard behind the scenes. She speaks fluent marketing, creative and strategy, can turn a messy brief into something people actually care about, and has a knack for slipping in a line that makes you wish you’d written it first.

I began my journey photographing dolphins at Adventure Cove in Resorts World Sentosa. Then came a slip, a broken finger, and a surprisingly well-timed call from a recruiter, all in the same day. Just like that, I traded dolphins for deadlines and stepped into the fast-paced world of advertising.

Since then, I’ve worked across a broad range of industries, including government, FMCG, retail, entertainment, and a lot of healthcare, where I shape campaigns that connect, resonate, and deliver.

Outside of advertising (yes, there is a life beyond the brief), I like to try things just because why not? Whether it’s learning a new language, or rock climbing (only to break another finger perhaps), or standing at the edge of the sea questioning the purpose of writing this bio, I find inspiration in the experiences I stumble into. The world is full of stories, and I’m here for all of them.

Mae Ong is a Creative Director who left Manila and moved to Singapore in 2012, where her career focus shifted to digital. Now she carries with her over ten years of experience ranging from traditional advertising to social and content. She's led creative work for multiple global brands including Disney, Nike, Netflix, Samsung and Nestlé.

Mae has so far invented a new storytelling format on Instagram, created an investigative mockumentary TV series on Facebook, and garnered millions of views on YouTube – all while picking up a few shiny recognitions.

Life skills include filming Tiktok videos for her husband and lip-syncing the entire Beauty and the Beast movie.

With 9 years of industry experience and a strong background in both integrated ATL and social campaigns, Hui Yu is a senior art director who has worked with leading brands such as Volkswagen, Heineken, Esso, Gardens by the Bay, and VIU, as well as government organizations including the Ministry of Communications and Information (MCI), Ministry of Culture, Community and Youth (MCCY), Workforce Singapore (WSG), and the National Library Board (NLB).

Sylvester, Creative Lead for Apps at META Singapore, blends strategic vision with creative precision to deliver impactful, cross-border campaigns. With expertise spanning print to digital, he develops scalable creative systems tested through rigorous data analysis. He has led major accounts including Samsung, Lego, BMW, McDonald’s, Philips, and Panasonic, building lasting client partnerships along the way. His career at agencies like Crush Advertising, Tribal DDB, Y&R, Iris Worldwide, and R/GA shaped his belief that simplicity drives the most beautiful, effective work—a principle he now channels into leadership that inspires teams and consistently achieves remarkable results.

Victor Wee is a lecturer at Nanyang Polytechnic’s School of Interactive & Digital Media, specialising in game development, gamification, and extended reality (XR). His work focuses on the application of immersive technologies in both entertainment and healthcare. Over the years, he has contributed to several healthcare-related digital media projects, including applications for patient rehabilitation, wellness education, and clinical training. By combining game engine technology with user-centred design, he explores how interactive media can support better health outcomes.

Brenda is a hybrid creative with over 13 years of experience across advertising, streaming entertainment, marketing, and currently, healthcare. She began her career at Isobar (Dentsu), honing her skills in advertising and refining her creative conceptual capabilities. She is also proficient in motion graphic animations, UX design, and creative writing – a blend of skills that allows her to craft compelling, immersive brand experiences.

Driven by a passion for technology and storytelling, she has contributed to innovative projects like the Accenture Innovation Hub, an interactive projection mapping experience that envisioned Singapore’s future. Furthermore, Brenda also held a key role as a Design Manager at Warner Bros. Discovery where she led creative for HBO GO campaigns and rebranding across Southeast Asia, working on major titles such as “House of the Dragon” and “The Last of Us”.

Currently, Brenda is an Associate Design Director at Klick Health, where she creates purpose-driven healthcare campaigns that simplify complex medical information and improve patient education – ultimately creating work that makes a real difference in people’s lives.

Daniel Foo is a creative with over 17 years experience creating campaigns for a broad spectrum of clients, from pharmaceuticals to candy.

He is currently Executive Creative Director at We Are Social.

A copy-based creative with 20 years experience across a variety of brands and platforms.

Eugene Yow is an art-based ACD with 11 years of experience in advertising and 3 years in television broadcast design. He specialises in conceptualisation, visual branding and art direction.

Brands that he has worked on - Cathay Pacific, Resorts World Sentosa, Singtel, Manulife Singapore, DBS, NLB, PUB, MCI, MFA, MOH & MCCY. His campaigns have garnered awards at the Effies, Marketing Excellence, Gong Awards and was also once a Young Lions finalist.

Words inspire his art.

I’ve been passionate about images since I first picked up a camera at age 6 during a school trip. The magic of photography and filmmaking fascinated me then, even though I accidentally ruined my first roll of film by opening the camera too soon.

Over the years, my love for photography and filmmaking has only grown stronger. My career, shaped by numerous awards including Cannes Gold Lion, CCA, One Show, and Communication Arts, reflects my dedication. Yet, I believe my best work is still ahead of me. Each new assignment is an opportunity to create something better, whether it’s a striking still image or a captivating film that captures the essence of our lives.

I’m constantly observing people and their reactions, believing that an image must evoke emotion to be truly effective. To me, beauty is more than just aesthetics—it’s about conveying a creator’s sentiment and connecting with the viewer on a deeper level.

Kairong Ku is a Creative Strategist at Meta, focusing on strategic thinking and exploring innovative experience on the platform with brands across South-East-Asia markets. Graduated with a Bachelor of Fine Arts (Hons) in Visual Communications, she had worked at multiple advertising agencies on some of the world’s finest brands. Her wide-ranging work has also gained her some recognition at various international creative award shows.

Liz is an Art Director and Illustrator based in Singapore. She somehow stumbled into the advertising scene.

Pradeep's father told him not to get into advertising. Pradeep's mother told him not to get into advertising. Pradeep's friends told him not to get into advertising. So naturally, Pradeep got into advertising. And 25 years and numerous awards later, he's still here. Thankfully. Although sometimes, only sometimes, he wonders why.

Yix has an accomplished list of publications; most significantly, a story book for children, titled 'The Book That Was Handed Down' under the 'First Time Writer & Illustrator' publishing initiative by the Media Development Authority of Singapore and the Singapore Book Council. This book won the inaugural Hedwig Anuar Children's Book Award for Outstanding Children's Book in 2011. Her second children's picture book 'Happily Ever After is so Once Upon A Time' was featured at the Singapore Writers Festival in 2012 under the National Art Council 'Beyond Words: Young & Younger' initiative. It is translated and sold in Korea and available as an interactive app.