Demonstrate that you are going to be a force in advertising. Wow savvy audiences by communicating with creativity and originality. Entries can be any advertisement that reaches the target audience through conventional media platforms or formats (e.g. print, broadcast, outdoors).

Show that you know how to make a brand famous by grabbing mindshare and converting ideas into brand love. Entries can be any branding programme or branded campaign that aims to boost brand awareness among stakeholders or launched to fulfil corporate social responsibility obligations.

Good design makes life good. Transform a brand’s identity with your superhuman design expertise across multiple media. Entries can be any work that demonstrates how design has been utilized to define a brand or convey its key messages. The work has to possess a unique visual identity that results in consumer recognition or understanding.

Digital rules. Convince digital natives to follow your lead and rise above the noise of social media to be the most influential in digital marketing. Entries can be any creative work that uses digital platforms and technologies to deliver a brand message and interact with target audiences.

Tell a thousand stories through your lens. You are masterful in using these rich media to create entertainment, draw emotions and leave the audiences wanting more. Film entries can be any filmed content created for TV, cinema, online and out-of-home experiences that demonstrates skilful brand storytelling intended for the screen. Photography entries are purely artistic images that showcase your creativity and technical knowledge in depicting compelling scenes through photographs.

You change the course of people’s health and well-being by creatively communicating the need for consumer health products and services. Consumers might not read labels but they read your ad. Entries can be any creative idea that reaches the target audience through conventional media platforms or formats (e.g. print, broadcast, outdoors).

Be good at doing good. Help a brand communicate its higher purpose culturally, socially and environmentally. Entries can be work that uses creative communications to create a positive impact for an organisation, brand, design, product, innovation, service or message.