As the future arrives faster and faster, it’s time to share your ideas on what’s next for advertising.

Every day we read about the world being disrupted socially, economically, politically and technologically at an accelerated rate. We see tomorrow’s world unravelling right before our eyes. Technology is bringing the future closer than ever.

We believe that this year’s theme The Nxt is not only important but couldn’t come at a better time. Because as participating institutions, we have seen the importance of the Crowbar program, and the value and exposure it brings to graduates joining the creative industry.

As the next generation of creative minds, you are your audience. Moreover, as creatives, advertisers, marketers and technologists; we will be under higher demand by this new generation of consumers to create, produce and offer something unique and meaningful because you are continually redefining what is new and meaningful to you.

Just as you expect brands to deliver the next big thing for you as a consumer, you are uniquely suited to deliver the same with your ideas.

So be ready to inspire, excite and show us The Nxt future you want to shape at Crowbars 2019.

Alfred Wee
Creative Director
McCann Worldgroup, Singapore